Strategy: Route 2030

Averis is taking important steps and is in the process of implementing a new strategy: Route 2030.

Route 2030 has three pillars:

• Strengthening the base. Such as further protecting our seed potato streams and selling our seed potatoes to other markets.
• The power of innovation. We accelerate our functional innovation and bring more focus to our research program.
• Broadening our horizon. We will breed for other potato markets and also sell to foreign countries.

This strategy also requires a new house style. Therefore, we proudly present the new logo.

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